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Newer, faster, shinier – these are all things that every product manager wants their product to be. Our hearts are filled with product lust when we see other products, in our space or not, that have the latest & greatest bells and whistles. Oh if only our product could have that cool new technology also. Hang on a minute, it turns out that our products might actually be more successful if they don’t have that cool new technology…Life Support For Products
If we can get over that new technology lust thing, then perhaps we can talk rationally about this. It turns out that if you really want to help your company’s bottom line, then what your product might really need is incremental innovation, not revolutionary innovation.I’m not a dreamer – I know that VHS tapes, typewriters, and CRT televisions are not going to be making a sudden comeback anytime soon. The harsh, cold reality is that the technology that your product is based on is eventually going to up and die one day. A product manager’s job is to realize this and to attempt to push that day off into the future as far as he / she possibly can.Harvard’s Dr. Mary Tripsas has looked into just how this can be done. She believes that product managers can work to proactively manage the innovation endgame.What this means for your product is that continuing improvements to extend the life of its technology, particularly once you realize just how attractive the profit margins on the old technology are, can be a wise business decision – and not necessarily a reflection of narrow-mindedness of a product manager who is unwilling to see the future.Making The Technology Jump – Or Not
Ultimately a product manger is responsible for the success of his / her product. When it comes to the technology that the product is build using, the product manager’s #1 goal has to be to find ways to extend the life of the product while still continuing to make the maximum amount of profit.As a new technology arrives on the scene, the product manager needs to keep the old product alive long enough that the company can design, develop, and launch new products that contain the new technologies. The key is to finding out HOW to go about doing this.Customers Come First
The secret to knowing how best to time your jump to a new technology is to watch your customers. Our customers come in all shapes and sizes and they all have different levels of tolerance for dealing with the risk that new technologies can bring to the table.What you need to realize as a product manager is that your customers are all going to be moving at different speeds. Sure, some will start asking about a new technology the first time that they read about it in a trade rag; however, the vast majority of your customers are more focused on running their business than what technology your product is built on.Generally, adopting a product that is built using new technology will require a little or a lot of investment on your customer’s part in order to be able to support the new technology. The larger the investment, the longer most of your customers will want to put off making it.How Product Mangers Can Balance Both Worlds
It is the responsibility of the product manager to come up with ways that your customers can gradually move into the future using new technologies on their own schedule.One way to do this is to borrow ideas from the new technology and start to incorporate them into the existing old technology product in order to extend its life. An example of this would be the Toyota Prius. It’s really a gasoline car that has a battery that it can use some of the time. The world is not quite ready for an all electric car and so by adding new technology to the type of car that we already have we will be able to get a little closer to the future.Old products can also be used to create a bridge that will allow customers to travel to the future. These types of products combine elements of both old and new technologies. I own a great example of this type of product: a hybrid VCR / DVD player. As DVD players started to take over the market, I was hesitant to get one because of the enormous investment in children’s movies on VHS tape that I had made. However, the VHS / DVD combo player was the perfect solution for me – I could continue to play my VHS tapes while at the same time I could start to buy DVDs.Final Thoughts
Product Managers don’t have to rush to incorporate every new technology into their products. Instead, understand your customer and learn when THEY need new technologies to be made available to them.In the end, a product manager needs to keep a careful balance between the technologies that his / her product currently uses and the new technologies that are arriving on the scene. Your career and the ultimate success of your company depends on the success of new products, but they have to be funded by making keeping your current products successful.Don’t think of your older products as being so-called “cash cows” that exist to be milked of their profits until they can be discarded. Instead, view them as stepping stones to future products that should be maintained and upgraded for as long as is reasonable in order to maximize profits while at the same time buying the firm time to get products that use the new technology right.Product managers who can balance the arrive of new technology with extending the life of products that use older technology will have have found yet another way that great product managers make their product(s) fantastically successful.

Lately, SEO hosting has been getting a lot of buzz. I have read a few articles about it, and they fail to tell you exactly what it is, the benefits and the downfall it has on your websites. Moreover, I am going to go into great detail about it, when it should be used, and how it should be used, if it at all.What is SEO Hosting?SEO hosting allows you to spread your domain names across multiple c class IPs, making them look unique and separated. SEO hosting makes it all possible to manage these IPs under one control panel. It would be a time consuming nightmare to have to login manually to each IP.If you are not sure what an IP c class is, well, each IP has four classes. Listed below is your typical numerical IP layout, and underneath will be how it is laid out in alphabet classes:111.222.333.444A.B.C.DThe example above shows that, “111″ represents the IP “A” class, “222″ represents the IP “B” class, “333″ represents the IP “C” class, and “444″ represents the IP “D” class.Now, if you were to use seo hosting to host your web sites, this is how it will look over different c class IPs.111.222.333.444 (website #1)
111.222.334.444 (website #2)
111.222.335.444 (website #3)
111.222.336.444 (website #4)
111.222.337.444 (website #5)Do you see the difference? In my opinion, even though you are hosting on different c class of IPs, it is a dead giveaway, when they are in numerical order, like in the example above. For this to be as unique as possible and not to be a dead giveaway, the c class IPs should be mixed up, not in numerical order like above.You may have no choice, in how the c class IPs are delivered. There are a limited amount of seo hosting providers, and may not offer that, but it never hurts to ask. Moreover, there are a few that offer different c class seo hosting, and in multiple geographical areas, but they are very expensive.Traditional hosting may offer you additional IPs at a fee, but more than likely they will be on the same “D” class, making them on the same network and close in range. Below is an example of your websites spread out over different d class IPs.111.222.333.444 (website #1)
111.222.333.445 (website #2)
111.222.333.446 (website #3)
111.222.333.447 (website #4)
111.222.333.448 (website #5)Purpose of Multiple C Class HostingThe purpose of seo hosting, is to get an advantage over your competition by boosting your search engine rankings and link value.People that generally use seo hosting, are webmasters that have a large network of websites, with the purpose of crosslinking to boost their rankings. If you use traditional hosting methods, and crosslinking within the same network, this will get you banned from the search engines fast. In order to get away with it, you must have each web site appear that they are unique and are on a different c class IP.The more unique your web site appears to be to the search engines, the more value your links will have. Search engines are very picky about the value of links, and if they are on the same network, they are virtually have no value at all. Like I said before, the more unique your web site appears to be, the more value your links will have.Before you buy a seo hosting plan, there are a lot of other factors to account for and avoid, or this whole scenario is useless.NameserversAnother extremely important factor in seo hosting that is hardly ever mentioned, are nameservers. Search engines use the whois information, and they gather more than just who owns the website, but where it is hosted, the IP, of course, and the nameservers.If you are not sure about what nameservers are, let me explain briefly. Each server is assigned to an IP address. Then, that IP is assigned to a special set of nameservers or “ns”. In order for your web site to show up, you will have to set your nameservers to point to those particular nameservers. I hope you understand, I didn’t want to get into it too much.Getting back to the importance of nameservers, even if you have multiple c class IPs, but they are using the same namerservers, that is not seo hosting. There are a few seo hosting providers that “claim” it is seo hosting, because it is on multiple c class IPs, but it’s not. The issue is, if the nameservers are not unique for each IP, then, that’s not seo hosting. That is traditional hosting, plain and simple.Having the same set of nameservers for your c class IPs, is letting the search engines know that all your websites are hosted on the same network. Therefore, in the search engines eyes, the servers are the same and not unique. That one small important factor will defeat the purpose of seo hosting and your seo efforts.For the best results, you must make sure that each IP is on a separate c class, and has it’s own custom nameserver for each IP.Whois SourceThe whois source is another important factor. The search engines pay close attention to the whois source, for many reasons. As mentioned above, the nameservers and who owns the website. Search engines have been crawling the whois source for a long time and is a major factor in their algorithms. It helps them know who owns what, and fight web spam. The whois source has a direct effect on the way your web site is ranked.If you are using public whois information, and all your websites are using the same information, then I would make them private. If you get seo hosting, but keep them public the same, you are going to raise a red flag to the search engines. You don’t want that, defeats the purpose.Make your whois private, or you can use a friends and/or family members information, but get permission first. Make sure you tell them that their name, address and phone number will be public. You also have to remember that people do data mining of the whois source, even though it is illegal and it is intended for informational purposes only. Just make sure you use a valid name, address and email address, in case their is a problem. You can avoid this, by just going private.Even though private companies are using the same whois information repeatedly, but they are exempt from this.Reality of SEO HostingThe reality of seo hosting is that it is expensive and may not be suitable for websites, the results may vary and may not be worth it.SEO hosting is expensive. It can cost you up to $8 per IP, depending on if they are shared or dedicated. If you go with multiple c class shared IPs, it usually costs around $4 per IP, which isn’t too bad. Now, dedicated multiple c class IPs are a lot more expensive, especially if they offer multiple geographical locations, that can cost up to $10 per IP. To find the best price and plan, you will have to shop around.SEO hosting isn’t as reliable as traditional hosting, and you could have a lot of downtime. The seo hosting concept is still relatively new, and as time goes on and the demand, it will get better. I have tried a couple seo hosting providers, and they are not bad. I haven’t had any bad experiences, yet.SEO hosting isn’t suitable for everyone. If you only have a few websites, then, I wouldn’t even bother. You may not see much, if at all, any difference in your results.Moreover, if you have a network of 20 websites, then yes, seo hosting will be very beneficial to you. One thing to keep in mind, I wouldn’t host your entire network from the same seo hosting provider, I would use multiple companies. You don’t want all your websites coming from the same geographical area and c classes. The best results are to use multiple providers, with unique IPs, not just c class, but a whole different IP range.I’m going to be completely honest here, there is a possibility that seo hosting may not boost your rankings at all. Your results may vary depending on the competition in your niche and the size of your network of websites. If your niche is every competitive, you may only increase your rankings a few spots. But, if you don’t have hardly any competition, you could boost your rankings substantially.Regardless of the hype surrounding seo hosting, results will vary and a lot of factors come into play. SEO hosting isn’t a quick seo fix, but yet another variable to add to your seo practices. SEO is like baking a cake, if you put all the right ingredients in place, your results will shine.ConclusionIf you do plan to implement seo hosting, make sure you always contact the company first and ask them a series of questions. Never assume that they offer this and off that. I have been contacting seo providers, and I was surprised by some of their responses. Know what you are getting, before you get it.To help you out, below are a series of questions I always ask, and you should too, before buying any type of seo hosting plan. Some of these questions may seem like no brainer, but they are important.
Are the IPs dedicated or shared?
What is the location of the IPs?
What is your customer support response time?
Does each IP have it’s own custom nameserver?
What is your downtime?
Is there a money back guarantee?
I hope that this help answer some questions you may have had about seo hosting. SEO hosting can be a good boost for your rankings, and bad, if you apply it’s philosophy wrong. Be smart, before you jump the gun.

Many of us feel that investing in a life insurance cover is a big burden. This info is especially for them. Statistics suggest that one in four breadwinners in the UK does not have a life insurance. This is an alarming ratio as the families would be left to live a financially unstable life in the event of the breadwinner’s death. That means almost one fourth of British families live under the risk of facing an economic crisis. As a solution, the support from NHS or other government schemes could be taken. However, all government support may not be enough for the education of kids, rentals, medication for critical illness or other basic facilities.Find here some of the myths associated with buying a life insurance policy:Life insurance is for the man!A survey suggests that 45% of British men and 38% women are insured for a life cover. Again, both the percentages are quite low. Moreover, its general psyche that women who do not earn do not feel the pressing need of an insurance. It was observed by Cancer Research that more than 130 women die every day due to breast cancer. With such an increasing number of women health issues, women should not keep themselves without a life insurance cover. Again 1 in 3 people is likely to suffer from critical illness. This way, life insurance cover is vital for both men and women. Ignoring a life insurance cover could prove fatal as your family would be left with many financial burdens.Contents insurance is enough!Contents insurance is enough! This is another misconception. While we get our car, house, laptops and other accessories insured, we tend take for granted the most important part of the family i.e. its members. Losing a family member especially if one was a breadwinner may result in a sudden financial crux. Your loved ones may need to manage for money required for the daily needs. Thus, even if you have contents insurance it is always important and urgent to buy yourself a life insurance cover. You never know the future but can certainly prepare yourself for the worse.Mortgage cover would do!Mortgage is a common thing in the UK. People who have a mortgage should also go for a life cover so that in case of their accidental death, the insurer would pay the remaining mortgage amount. The facts do not point to any such awareness in the Brits. According to statistics, nearly 50% of people have a mortgage with no associated life cover. All these facts and figures bring out the importance of life insurance. Be it an existing mortgage, a critical illness or death, a life cover helps the beneficiaries to manage the economic situation easily and comfortably. The lump sum amount received from insurer helps in paying for the funeral cost, mortgage, debts or other family expenses.Reasons for a life insurance cover:
To support you in case of a critical illness
To support the family in the event of the breadwinner’s death
To manage funeral and other expenses
For financial support to the family in the future
For paying educational expenses of the kids
For mortgage payments
Who needs life insurance cover?
Anybody who has dependents
Married people
Newly married couples
Parents with a new born child
Every family that plans for the future
A retiree with a dependent partner
If you have a mortgage
Types of life insurance covers:There are different types of life insurance policies in the UK. Depending on the age, health and occupation, the life covers are categorised into the following types:Term insurance: This cover gives your life assurance for a pre-decided and specified interval of time. If the policyholder dies within this time frame then the beneficiaries would get a lump sum amount. Otherwise, the policy will lapse.Group life cover: It is provided as part of a complete employee benefit package. This cover is for people who die while they are working with the employer. It is not required that the death should have happened during the work hours or in the office premises.Critical illness cover: This life insurance cover is bought if one has a particular medical condition. If you die due to any other disease or ailment then the policy would lapse.Over-50 plans: Specially designed for people who have crossed the 50 year mark, this cover pays money that can be used for various financial needs of the beneficiaries. As the policy is taken after 50, one can expect higher premiums.Whole of life plan: Offers you cover for entire life. It is the best cover to meet your debts or can be left to a loved one when you die.Reasons why people do not buy life insurance cover:Lack of awareness: If you think that a certain illness or cancer cannot happen to you then you are living in an illusion. With an increasing risk of sickness and critical ailments, one cannot afford to think that ‘this won’t happen to me’. This is lack of awareness and such a biased optimism may turn out to be fatal. A life cover works well for everyone and is much needed by healthy individuals with dependents.Too expensive: The premiums would feel nothing when compared with the cost of your life and the amount of damage your death can cause to your family. A small monthly investment as premium would give lump sum amount in case of the policyholder’s death. The return on investment is much higher as far as life cover is concerned. So, there is no point thinking that it is costly.Government support is enough: Many of us think that NHS and other government schemes would be enough to facilitate the dependents. Well, please check with the friends and family of people who have lost a loved one and who are living on the Government’s support. You will quickly realise that this help is not enough for all the financial expenses of the family. If your partner is suffering from critical illness then the NHS service may not be enough and so, a personal insurance is a must.Better save than insure: Few of us have a mind-set of savings. In their opinion a decent amount of saving can replace a life insurance cover. Savings may not be the best idea as it takes a longer time to accumulate a big chunk of money. For life insurance covers, we may need to pay monthly or yearly premiums but the total amount received in return is much higher than the premiums paid. This way, insurance gives much more return of investment than savings.Considering the pros and cons, a life insurance cover seems much more reliable than any other way of ensuring the wellbeing of the dependents and loved ones. If you have not insured yourself yet then it is high time to get yourself insured so that your demise may not prove fatal for the family. Therefore, do not ignore buying a life insurance cover as it would be the best help to the family in the event of your permanent absence. Isn’t it?